{"title":"Shaving Essentials","description":"\u0026lt;p\u0026gt;The core Wissmann Formular shaving routine: soap, balm, oil and brush, developed for smoother, more comfortable shaving and healthier-looking skin.\u0026lt;\/p\u0026gt;","products":[{"product_id":"intense-moisture-shave-soap","title":"Intense Moisture Shave Soap","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWissmann Formular Intense Moisture Shave Soap\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eA rich, moisture-led shaving soap formulated with glycerin, Dead Sea silt and selected fatty acids to build a dense, cushioning lather. Made for glide, not drag, letting the razor move across skin with minimal friction and less pull on the beard.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe soap lathers quickly and rinses cleanly from both face and razor, with a considered, lightly scented finish.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eRich, dense lather that cushions skin against the blade\u003cbr\u003eFormulated with glycerin, Dead Sea silt and fatty acids to support moisture during shaving\u003cbr\u003eHelps the razor glide smoothly, reducing drag and friction\u003cbr\u003eSoftens the beard for a more comfortable shave\u003cbr\u003eRinses easily from skin and razor\u003cbr\u003eHoused in a durable, refillable aluminium tin with screw-top lid\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eSuitable for all skin types, including sensitive skin.\u003c\/p\u003e","brand":"Wissmann Formular","offers":[{"title":"Default","offer_id":54819267510610,"sku":"WF-SOAP-100","price":22.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1113\/4202\/7090\/files\/P3_IntenseMoistureShaveSoap.jpg?v=1790208810"},{"product_id":"bump-amp-pigment-control-post-shave-balm","title":"Bump \u0026 Pigment Control Post Shave Balm","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWissmann Formular Bump \u0026amp; Pigment Control Post-Shave Balm\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eA lightweight, fast-absorbing balm formulated for skin prone to razor bumps, ingrown hairs and uneven-looking tone. Designed to be used immediately after shaving, it hydrates without leaving a greasy residue.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe formula combines alpha-bisabolol to help soothe skin irritated by shaving, niacinamide to help reduce the appearance of redness and support a more even-looking skin tone, and a panthenol-based complex to moisturise and help support the skin's barrier. Pinus pinaster bark extract adds antioxidant protection, while salicylic acid helps keep pores clear and reduces the appearance of bumps associated with ingrown hairs.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eHelps reduce irritation caused by shaving and waxing\u003cbr\u003eHelps reduce the appearance of redness and razor bumps\u003cbr\u003eHelps support the skin's natural barrier\u003cbr\u003eHelps improve the appearance of uneven-looking skin tone\u003cbr\u003eLightweight and non-greasy, absorbs quickly\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eSuitable for all skin types. Particularly suited to skin prone to razor bumps and ingrown hairs.\u003c\/p\u003e","brand":"Wissmann Formular","offers":[{"title":"Default","offer_id":54819267543378,"sku":"WF-BALM-100","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1113\/4202\/7090\/files\/P1_Post-ShaveBalm.png?v=1790208539"},{"product_id":"pre-amp-post-shave-oil","title":"Wissmann Formular Pre \u0026 Post-Shave Oil","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWissmann Formular Pre \u0026amp; Post-Shave Oil\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eA dual-purpose oil formulated to soften the beard, prepare skin for the blade, and support skin prone to razor bumps and ingrown hairs.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eUsed alone before shaving, it helps the razor glide more smoothly for a more comfortable shave. Combined with your usual gel or foam, it adds lubrication and helps reduce the friction and irritation that come from repeated razor strokes. Used afterwards, it helps calm freshly shaved skin and leaves it feeling comfortable rather than tight or raw.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eFormulated with alpha-bisabolol, menthol and coconut oil.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eImproves razor glide, helping to reduce nicks and cuts\u003cbr\u003eHelps reduce irritation caused by shaving\u003cbr\u003eHelps reduce the appearance of redness and razor bumps\u003cbr\u003eProtects and moisturises the skin, leaving it feeling fresh and smooth\u003cbr\u003eHelps support the skin's natural barrier\u003cbr\u003eHelps reduce the likelihood of ingrown hairs\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eSuitable for daily use, before and after shaving.\u003c\/p\u003e","brand":"Wissmann Formular","offers":[{"title":"Default","offer_id":54819267576146,"sku":"WF-OIL-030","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1113\/4202\/7090\/files\/P2_Pre_Post-ShaveOil.png?v=1790207959"},{"product_id":"beard-brush","title":"Beard Brush","description":"\u003cp dir=\"ltr\"\u003eA beech-handled beard brush that completes a considered grooming routine. Regular brushing helps distribute natural oils, train the beard and finish the look with a neat, groomed appearance.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eBeech wood handle with the Wissmann Formular seal\u003cbr\u003eFirm bristles for beard training and distribution\u003cbr\u003ePairs with the full shaving and beard care routine\u003c\/p\u003e","brand":"Wissmann Formular","offers":[{"title":"Default","offer_id":54819267674450,"sku":"WF-BRUSH-01","price":18.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1113\/4202\/7090\/files\/P4_BeardBrush.png?v=1790207921"}],"url":"https:\/\/wissmannformular.co.uk\/collections\/shaving-essentials.oembed","provider":"Wissmann Formular","version":"1.0","type":"link"}